- Published in OUR REFERENCES
Special promotion action: Discoverers landing in Andalusian beaches
When: 2008 and 2009
During two consecutive years, due to the success of the project, we developed road show actions in Andalusian beaches.
The goal was to reinforce Cajasol’s brand image which was born from the merger of two important Andalusian saving banks.
A spectacular performance in which the bather becomes a spontaneous spectator of what could have been an American sea landing was developed, always in a humorous way.